Sales training · QCG-funded

More pipeline. Higher close rates – sales training. government funded.

Tailor-made sales training — from cold outreach and discovery to CRM mastery. Up to 100% funded under the Qualification Opportunities Act (QCG).

  • ✓Trainers with their own B2B sales experience
  • ✓Practical tips on your real deals — learning transfer from day 1
  • ✓We support you with the funding application to the Federal Employment Agency
up to 100%
QCG funding rate
+27%
Ø close-rate uplift*
10+
Sales modules
€0
Cost of initial consultation
What you get

Sales programmes that really create pipeline

Three building blocks that set our sales training apart from classic sales training.

⚖

Individually designed

A sales audit of your process and your KPIs. From this, we build the learning path per role — SDR, Account Executive, Sales Leader.

★

Trainers with hands-on sales experience

Trainers with their own B2B sales experience. Coaching on your real deals instead of theoretical role plays.

€

Government-funded

Sales skills in the context of digital transformation and CRM mastery are eligible for QCG funding. We support you with the application.

Common pain points

Sound familiar?

A three-day seminar, everyone motivated, and three weeks later the old routine is back. We train differently — directly on the deal, with coaching, with a measurable KPI anchor.

“Pipeline exists, but too little of it is qualified.”

Discovery, qualification and needs analysis are not solid. The team spends time on deals that never close.

“Sales cycles are getting longer, win rates are falling.”

Stakeholder complexity is increasing, classic pitch logic no longer works. Modern selling methodology (MEDDIC, Challenger, SPIN) is missing.

“CRM is there — but nobody maintains it properly.”

Salesforce, HubSpot & Co. are expensively licensed but only half used. Reporting is sloppy, forecasts unreliable.

What you will measure

KPIs we define before the programme starts

Four typical success metrics that we track with you. Target values are calibrated to your starting position in the initial consultation.

More qualified pipeline

Better discovery, cleaner qualification — more deals that genuinely have a chance.

Higher close rate

Modern selling methodology, objection handling and closing mechanics drilled in.

Shorter sales cycles

Stakeholder mapping, mutual action plans and CRM hygiene shorten the duration per deal.

CRM adoption

Salesforce/HubSpot is not only maintained but actively used — including clean forecasts.

* Average values from comparable programmes. Actual results depend on the starting position and programme design.
The target audience

Tailored per role — not one programme for everyone.

An SDR needs different skills than an Account Executive, and a Sales Manager different again. We build separate learning paths.

SDR / BDR & Inside Sales

  • →Cold outreach & multi-channel sequences
  • →Qualification in 15 minutes
  • →Discovery calls that create pipeline
  • →CRM discipline & data quality
  • →AI-supported lead research

Account Executives & Field Sales

  • →Modern Selling (MEDDIC, Challenger, SPIN)
  • →Stakeholder mapping & buying committees
  • →Objection handling & closing mechanics
  • →Negotiation & pricing strategy
  • →Mutual Action Plans

Sales Leaders & Sales Management

  • →Coaching ‍
  • →Forecasting & Pipeline Management
  • →Sales Ops & CRM Governance
  • →Sales KPI management
  • →Team building & onboarding
Funding check

What is your sales funding amount?

The funding amount depends on the size of your company. Select your category on the right and see immediately what the Federal Employment Agency can cover.

Important: The final funding amount is determined on a case-by-case basis with the Federal Employment Agency. In the free initial consultation, we check your specific funding eligibility.

Have your specific funding amount checked

Your funding rate

Select your company size:

Course fees
up to 100%of programme costs
Wage subsidy
up to 75%during the training

Source: § 82 SGB III (Qualification Opportunities Act)

Sales subject areas

The modules most frequently requested.

A selection of our sales modules. Each can be combined on a tailor-made basis. On request, we build completely new content for your sales model.

Cold Outreach & Multi-ChannelDiscovery & QualificationChallenger SaleSPIN SellingNegotiation & PricingClosing & Objection HandlingSalesforce MasteryHubSpot CRMSales ForecastingSales LeadershipAI in Sales+ Your Sales Use Case
Process

From the sales audit to a measurable pipeline effect

Four clear steps. We support you with the funding application — your team focuses on the pipeline.

01

Sales Audit

A short audit of your sales process, KPIs and biggest levers.

Day 1 – 3
02

Curriculum Design

Tailor-made learning path per role (SDR / AE / Leader).

Week 1 – 2
03

Funding application

We support you with the application to the Federal Employment Agency.

Week 2 – 6
04

Training & Coaching

Live workshops + coaching on real deals + KPI tracking.

From approval
Free Training Diagnostic

Still unsure where your sales function has the biggest lever?

In around 4 minutes, our diagnostic shows you which skills gaps — from sales to leadership — are most urgent in your organisation and how high your funding potential under the QCG is.

  • ✓Individual evaluation instead of a standard questionnaire
  • ✓Concrete assessment of your funding potential
  • ✓Instant result — no obligation
Start the diagnostic now →
approx. 4 min · 100% free of charge

What our clients say about us

Ingo Fraedrich
VetZ - Management

"All expectations met. Professional and customer-focused! I am very satisfied with the result. Many thanks to the Sinceritas team!"

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Mark Schuchert
HR Officer - HDN

"Using headhunting for the first time, we chose PALTRON from several potential service providers. From the start, the communication was exceptionally detailed. In addition, the transparent process and PALTRON's reliable availability kept us up to date at all times. As a result, we were able to fill a key position successfully in a short time."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
PALTRON
Maik Gronau
Managing Director - GWA Hygiene

"alphacoders has become an integral part of our tech recruiting. We have been working together for over 2 years now and have already successfully filled several different IT positions. As a startup, we greatly value the comprehensive advice, from sharpening the profile and selecting candidates to helping us optimise our own internal hiring process. We are very glad to have alphacoders by our side."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Wiebke Ernst-Ringena
Deputy Head of HR

"With the help of the recruiting experts at alphacoders, we were able to successfully fill several challenging roles in our digitalisation, IT and procurement departments. The collaboration was always marked by very good advice, open communication and maximum transparency. We look forward to our next joint projects with alphacoders!"

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Jörn Hartig

"We have been working very closely and in partnership with Foxio Consulting for several years. I particularly remember the start-up phase of hagebau connect, when the Foxio team successfully supported us in building our expert team under tight time pressure. We will continue to rely on Foxio's speed and professional advice in the future."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Rainer Klipp

"Since joining E&V as CDO, I have been working successfully with Foxio. Digital transformation was and remains a key issue for us – in Tim and Lars we have recruiting sparring partners at eye level who understand what transformation means. Thanks to data-driven recruiting and the weekly reports including conversion rates, we always have an optimal view of the status of the search. We look forward to continuing to win over high performers for E&V together with Foxio."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Andrea Nitschmann
HR Business Partner

"The recruiters at BENOMIK support and guide us very competently, quickly and professionally throughout the entire recruiting process. The presentation and quality of the profiles and the regular jour fixe meetings enable an efficient selection of candidates. And BENOMIK succeeds in generating perfect matches not only professionally but also in terms of our corporate culture."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Elena Ulmasova

"Thanks to the support of CTG's tech recruiter, we were able to expand our pipeline with suitable candidates, optimise the candidate experience and win numerous tech talents. The recruiter-on-demand model offered made complete sense for us, which is why we are happy to recommend it."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Franziska Würtz

"Thanks to the professional support of an interim recruiter from ScalableTalent, we were able to absorb staff shortages in recruiting at short notice and reach our hiring goals. Onboarding and induction went quickly and smoothly, so our temporary colleague integrated into the existing team very quickly and was able to support us promptly. Our brands were (...) represented very well."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Armin Bauer
IT Security Lead

"With PALTRON, we were able to fill a leadership position in IT security within a few weeks. We found our new employee among the very first candidates presented. Many thanks to Oliver Mantau and his team for the great collaboration."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
PALTRON
Lena Wissing
Junior HR Manager focusing on Talent Acquisition

"We have come to know PALTRON as a reliable, competent and reputable recruitment service provider. Particularly good were both the selection of profiles presented and the personal, transparent and appreciative support throughout the entire process."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
PALTRON
Laura Albrecht
Senior HR Manager – Recruitment at EGON OLDENDORFF Management GmbH

"With the help of Numeris Consulting, we brought a very challenging search in the finance field to a successful close and ensured a great team fit, which matters enormously to us, especially for leadership positions. We were always well informed throughout the entire process, and communication was always on an equal footing. We are happy to recommend the Numeris team and look forward to further projects."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Numeris Consulting
Madeleine Heitmann
Senior People & Culture Manager - Remazing

"FindusFinds supported us in finding applicants for various positions in a short time. The collaboration was always very professional, cooperative and uncomplicated. We recommend Niklas and his team and look forward to future projects with FindusFinds."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Geraldine Hild
HR Manager at APARAVI Software Europe GmbH

"Recruiting at the very highest level

Unfortunately, the quality of previous recruiters left a lot to be desired; this has changed completely with this partnership.
Proactive information sharing is a top priority here. On top of that, they have a knack for finding the right candidates. CareerTeam understands our culture and our standards; the collaboration was textbook. We look forward to a long-term partnership and more exciting projects."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Wolfram Kiwit
Editor-in-Chief - Lensing Media

"Our contact Margarita Kwindt was reliable, a strong communicator and impressed us with good client management. With her team, she was able to present several candidates with very good profiles in a relatively short time, which allowed us to complete the search process quickly and entirely in line with our requirements."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Gundula Pabst
Head of HR Marketing & Recruitment - Galeria Kaufhof

"CareerTeam supports us in recruiting digital executives and experts with truly good candidates. The collaboration is very cooperative, always reliable and characterised by good advice."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Thomas Grimm
Vice President Human Resources Group - SAF Holland

"Pia Thomsen and her team impressed us above all by presenting only excellently suited candidates within a very short time. This allowed us to complete the search quickly, efficiently and satisfactorily."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Jeremias Meier
Founder & CEO - Bexio

"The collaboration with CareerTeam was extremely professional; within a very short time we were presented with high-quality profiles. The entire organisation was excellent: I had only minimal coordination effort, and the recruiter in charge ensured an efficient process with well-structured follow-ups. I can recommend Fabian Weber and his team without reservation."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Frank Hasselmann
Managing Director - Digitec Galaxus

"Efficient exchange and open, honest feedback were the foundation of our collaboration with CareerTeam. We were very satisfied with the fast and effective search."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Anna Semmelroth
COO - Eurowings Digital

"With the help of CareerTeam's network and expertise, we were able to fill the management level of Eurowings Digital with high-calibre people despite a demanding search process."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Felix Schneider
Co-Founder & Marketing Director - Dreamlines

"CareerTeam played a key role in helping us build a global management team. Thanks to its comprehensive digital understanding and international network, CareerTeam completed all searches successfully in a very short time. We are already looking forward to continuing our collaboration."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Dr. Henning Frommer
Project Lead Digital - Gothaer Versicherung

"CareerTeam's search process was extremely precise. All the profiles presented were relevant to the position, which allowed us to complete the assignment to our complete satisfaction."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Dr. Christian Brandt
Managing Director andsafe AG - Provinzial NordWest

"Not least the full-service approach and the expert input regarding the difficult location are what have made the cooperation with CareerTeam an extremely successful project for us so far."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Angelika Kambeck
Head of Strategic Group HR - Klöckner & Co

"Through CareerTeam, we gained access to a network of digital experts. We were able to build our digital unit from scratch and are extremely satisfied with the service."

Frank Hasselmann
Managing Director - Digitec Galaxus
…on working with our agency
Frequently asked questions

What sales leaders want to know first

Is sales training eligible for funding under the Qualification Opportunities Act?+
Yes. Sales skills in the context of digital transformation, CRM mastery and modern sales methodology are considered an eligible future competency, especially programmes with CRM adoption, digital selling or AI-supported sales.
How do you measure the ROI of the training?+
Before the programme starts, we define 3–5 measurable KPIs — typically qualified pipeline, win rate, sales cycle and CRM adoption. We measure the baseline and compare after 8, 16 and 24 weeks.
Does the training take place during working hours?+
Yes — that is what the wage cost subsidy is for. Under the QCG, the Federal Employment Agency reimburses up to 75% of your employees' wage costs during the training.
We have SDRs, AEs and Sales Managers. Does it work?+
That is exactly what our programme is made for. Separate learning paths per role with their own focuses and some shared modules (e.g. CRM mastery).
Which CRM systems do you support?+
The focus is on Salesforce, HubSpot and Pipedrive. SAP CRM, Microsoft Dynamics or industry-specific systems are covered on request.

In 15 minutes you will know how your sales training is funded.

We answer your enquiry as quickly as possible and advise you without obligation. An honest assessment from someone who implements QCG applications every day.
‍
Sid Brammer
Managing Director Academy & Solutions
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