Second eCommerce Get-together in Hamburg

Successful eCommerce get-together in Hamburg: exchange and insights for the future

Following the positive feedback from the first meeting, Daniela Bojahr (ECDB) and Sascha Bilen, Senior Partner at CTG Consulting GmbH, hosted the second eCommerce get-together in our premises in Hamburg's Hafencity. The aim was to bring together leading figures from Hamburg's eCommerce community and create a platform for intensive exchange and innovative ideas. With an exciting talk by Dr. Tobias Maria Günter (Simon-Kucher) on “Pricing in turbulent times”, the event offered valuable insights into the importance of pricing strategies for the B2C and marketplace sectors.

Key takeaways from the evening:

• Price differentiation as a success factor: Differentiated prices contribute significantly to profitability.
• Focus on the customer perspective: Every product has a specific meaning for customers, which must be taken into account.
• Customer-oriented pricing: Knowing the price sensitivity of your target group precisely is crucial.
• Modern pricing strategies: Clear pricing rules and modern approaches are the key to successful implementation.
• Interplay of price types: By using suitable software and strategies, pricing can be optimised even further.

In addition to the talk, a subsequent discussion round offered new perspectives and fresh impetus. Marcel Brindöpke supported the design of the agenda and the selection of topics as advisor and moderator, in order to enrich the discussions in a targeted way.

The commitment and inspiring contributions of all participants created a special atmosphere and reinforced the goal of jointly driving the future of eCommerce forward. The next get-together is already planned for the end of January.