A strategic partnership on equal footing: OBI relies on the expertise of CTG Consulting for team building in the Commercial area
Success together: CareerTeam supports OBI in filling decisive key positions
The OBI Group Holding is one of the leading DIY store operators in Europe and consistently relies on excellent specialists and executives to successfully implement its growth strategy in the Commercial area.
Our specialised recruitment consultancy group (in particular our recruiting experts from CareerTeam) supported OBI in this process and carried out a total of 12 search projects in recent years, of which 9 positions have already been successfully filled.
Objective of the mandate
Positions sought
Various specialist and leadership positions in the Commercial area, such as (Senior) Category Manager, (Senior) Integration & Partner Manager, Head of Partner Management
Background of the search
Growth and, in part, replacements
Particular challenges in the search
- Limited candidate pool: The focus on specific business models and industries reduced the number of potential applicants.
- Finding multidisciplinary candidates: In our search project, the central challenge was to identify candidates with sound knowledge across several specialist areas. This required a targeted approach, as most professionals are specialised in specific disciplines and interdisciplinary experts are very rare.
Outcome & successes
- Successful placement of 9 vacancies
Thanks to our targeted executive search strategy, we have been able to win 9 high-calibre specialists and executives for the Commercial area of OBI Group Holding since 2022. - Increased efficiency through reduced time-to-hire
Through close coordination with the responsible HR teams and hiring managers and a clear definition of the requirement profiles, we were able to significantly shorten the average time-to-hire. On average, the time-to-hire was only 59 days (in comparable projects, the time-to-hire is typically around 90 days). - High quality of candidates
Through our many years of expertise in the Commercial area, we have built a strong network and were able to achieve a high hit rate when presenting suitable candidates. - Increased employer attractiveness
Our professional direct approach and strategic advice have helped to position OBI Group as an attractive employer in the market.
Search process
- Sourcing strategy:
Direct approach
Networks
Job adverts
- Screening process:
Multi-stage screening process based on the selection criteria defined jointly in advance
- Interview & selection process:
Pre-selection through a two-stage process by CareerTeam and interview conduct incl. CAR methodology
Key learnings from the collaboration
With our experience and a tailored recruiting approach, we have helped successfully advance the strategic goals of OBI Group Holding in the Commercial area.
“The collaboration with CareerTeam was characterised from the very beginning by close and professional coordination. Thanks to the targeted search and excellent market knowledge, we were able to attract great professionals for the Commercial area. We particularly value the transparent communication, the fast response times and the deep understanding of our requirements. We look forward to continued successful collaboration.”

- Transparent communication: Regular coordination with OBI enabled a targeted approach to candidates and efficient processes.
- Intensive advice on defining requirements: The close collaboration with the specialist departments and HR teams was crucial to the success of the placements.
- Direct approach to top talent: Our network and market know-how enabled us to identify and approach the best specialists and executives in a targeted manner.
- Flexibility in the search process: Agile working and rapid adaptation to market conditions ensured a high success rate.
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Talk to us about:
- Recruiting
- Wachstumsstrategie
- Talentgewinnung
- Beratung
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